Insight bureau of research and promotions was founded in 2012, with an objective of providing cutting edge research advisory and consultancy services along with the fieldwork services across India, Bangladesh and Nepal.
From start-ups to mature businesses, B2B and B2C, no matter where you are located, or what your sector, come to us to get answers to your questions and unlock growth opportunities.
Technology has not only facilitated the life of the market researcher but also boost the market intelligence. In addition, the emerging technologies have made it possible to have a quick glance at real-time reports and analytics of collected data. Today, online surveys can be easily stored and accessed in real time. We have a professional team to provide tailored made survey applications such as CAPI. In order to help us in technology solutions we have our subsidiary firm named Strategixs Data Solutions which is functioning to provide necessary supports in data collection and analysis.
With 25+ years of experience, we can work as part of your team to help uncover the latest insights.
Why choose us
Market Research
Solutions
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness.Insight bureau of research and promotions, offers Quantitative and Qualitative Research
Total number of market research projects done by us 900+
Political Research
Solutions
One may consider politics more art than science, particularly in a country like India where literacy levels are low, but with elections becoming a serious business of complex strategies and massive campaign involving crores of rupees, candidates are adopting scientific methods to strategise and manage campaigns in both urban and rural areas.
Total number of political studies done by us 15+, number of constituencies’ coverage 200+
Social Research
Solutions
Insight has good experience of working in a variety of social research projects in Pan India.We are capable to handle all types of social research projects in the variety of thematic areas. We collaborate with government, NGOs, private institutions, community organizations and academia to implement programs, conduct research, with the help of qualitative and quantitative research methods.
Total number of social studies done by us 50+
Educational Research Solutions
Educational research is a type of systematic investigation that applies empirical methods to solving challenges in education sector. We provide our services from play group to universities for new institution set up, feasibility studies, image scanning, and help in new recruitments, new admissions. Insight has done over a 100 feasibility studies in India.
Total number of Educational research projects 100+
Our mission
The business philosophy of the group is to lay emphasis on human values and WIN WIN relations. Transparency and meaningful relations, which forms an integral part of the corporate culture .At Insight we do not only provide information’s but we develop long lasting relationships.
We at Insight believes in team work. With every new day the quest for acquiring new competencies continues. Forever searching, experimenting, innovating, learning, moving ahead with our sincere efforts and dedication, shaping the future, and challenging our competencies to create new opportunities, is a never ending process in the group.
- Insight believes in transparency and honesty at which we work.
- Quality and accuracy of the work we deliver.
- Trust we build during a business relationship.
- Make a difference by producing positive result.
- Dedicated towards utmost satisfaction of our client.
- Leadership skills to manage team.
Quality Policy:
Getting the right result is certainly about using the right method and techniques but it’s also in the detail of how project are planned and executed, it is about getting things right at every step.
We develop individually tailored quality control systems for each project for continuous monitoring of the project work and to track the project quality, schedules and interviewers progress.
How we ensure quality in data collections and field work:
- Selection of competent investigators;
- Regular thorough field training procedures for new and as well for experienced interviewers to improve their field interviewing capabilities.
- All interviewers are thoroughly briefed on each project, mock-interviews after every project briefing.
- GEOTAGGING: Ensures geographical accuracy and prevents fraudulent data collection in unauthorized areas.
- INTERVIEW AUDIO RECORDINGS: Recording the audio of interviews to verify responses and ensure adherence to the script.
- VIDEO RECORDINGS: Recording the video interviews when feasible to authenticate interviewer and respondent interactions.
- CAPTURING IMAGES: Provides evidence of the data collection process and respondent authenticity.
- MONITORING INTERVIEW DURATION: Ensures that sufficient time is allocated for meaningful responses and reduces the risk of rushed or fabricated data.
- TECHNOLOGY ASSISTED VALIDATION: Leverage mobile and web based survey platforms with built in quality checks, such as (A)Real time data uploads to prevent post survey tampering.
(B) Automated alerts for incomplete responses or inconsistent answers - AI Tools: Implement AI driven analysis to detect patterns of fraud or interviewer bias.
- PERIODIC TRAINING AND MONITORING OF FIELD TEAMS: Conduct regular training sessions for enumerators on ethical standards and proper interviewing techniques.
- 8. CROSS VERIFICATION: Back Checking
(A) Re-contact a subset of respondents to verify key details.
(B) Match responses with recorded data for accuracy. - THIRD PARTY AUDITS: Engage independent auditors to review the data collection process and identify discrepancies.
- CONDUCT DATA INTEGRITY CHECKS TO: Identify and resolve outliers or missing values. Validate consistency across related questions.
- MAINTAINING ETHICAL STANDARDS: Always seek informed consent from respondents for geo-tagging, recordings, and images.
Ensure confidentiality and secure storage of sensitive data.
By combining these methods with a robust quality assurance framework, we provide reliable and credible data that empowers our clients to make informed.