The most vital function of management in any organization is to minimize risk and uncertainty through systematic decision making .Better decision result from the effective and timely utilization of right information about the consumers, dealers, competitors, and others.
Consider any business decision, we find that the critical input needed for this purpose is the marketing information. This information can be collected and utilized using marketing research techniques.
Insight Bureau of Research and Promotions offers Quantitative and Qualitative Research through use of a host of techniques
Insight Research –Total number of market research projects done by us 900+
Market Research Techniques
Telephone Interviews
Insight bureau of research and promotions, has an in-house team of telephone interviewers; we have all facilities to conduct interviews with members of the public and the business community.
Face to Face Interviews
Insight has access to a national network of trained interviewers who are able to handle all types of face-to-face interviews including street interviews, door to door interviews, corporate, interviews, and Hall Testing.
In-Depth Interviews
Our Research Executives at Insight Bureau are fully trained and conversant in diagnostic, depth- interviewing techniques would handle this qualitative dimension of our services.
Focus Group Discussions
Our Research executives are trained moderators of focus groups, and in addition to the qualitative work we undertaken in-house, we are also happy to recruit for others to conduct their own.
Mystery Shopping
Increasingly, we are undertaking mystery shopping exercises on behalf of our clients, either by telephone, personal visit or through internet or whatever available possibilities.
CLT- Central location test:
Consumers would be recruited to participate in a research product on pre decided venue and the research would be conducted and completed at that time.
INDUSTRY COVERAGE
Financial
Services
Pharmaceutical/Industrial
Media and
Entertainment
Consumer Electronics & Durables
Automotive
Agriculture
Telecom
Personal care / Cosmetics
Food and beverages
TYPE AND ACTIVITIES COVERED BY MARKET RESEARCH
RESEARCH ON MARKET
- Analysis market potentials/feasibility
- Estimating demand for new products
- Sales forecasting
- Characteristics of product market
- Studying trends in market
- Establishing market size
RESEARCH ON PRODUCTS AND SERVICES
- Customer satisfaction level with products
- Customer satisfaction level with service
- Customer acceptance of proposed new products
- Comparative studies on of competitive products
- Market testing of proposed products
RESEARCH ON PROMOTION
- Evaluating advisement effectiveness research
- Selecting advertising media
- Establishing sales territories
- Evaluating present and proposed sales method
- Studying competitive market pricing
- Analyzing sales persons/marketers effectiveness
RESEARCH ON DISTRIBUTION
- Location and design of distribution channels
- Cost analysis of transportation methods
- Dealer supply and storage requirement
- Margin on distribution channels