What is a political survey?
A political survey records the individuals’ attitude, opinion, mood, favouritism, and personal information. The data is then used to launch political campaigns strategically to get the maximum support from voters.
Generally, the political parties/candidates appoint research and survey companies to set themselves in the best winning positions, and media also conduct various surveys to tell audience about voter’s opinions.
Total number of political studies done by us 15+, number of constituencies’ coverage 200+
POLITICAL RESEARCH ACTIVITIES
Opinion poll
An opinion poll, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.
Exit Poll
An election exit poll is a poll of voters taken immediately after they have exited the polling stations. Unlike an opinion poll, which asks for whom the voter plans to vote, or some similar formulation, an exit poll asks for whom the voter actually voted.
Candidate Image Scan
Candidate image scan studies often done to understand popularity of candidates amongst the voters. In the study we ask a series of questions to the respondents about our candidate’s v/s competitors, to ascertain their acceptance and winning chances.
Voter Behavior studies
Voter behavior is a form of political behavior. Understanding voters’ behavior can explain how and why decisions were made either by public decision-makers, which has been a central concern for political scientists, or by the electorate.